Amplifying a product launch with the power of VR.

Overview

For nearly 50 years, AMD has developed technology that powers devices for millions of consumers and leading Fortune 500 companies. Recently, the company unveiled a cutting-edge new processor called the Ryzen Embedded V1000. The processor delivers unprecedented levels of performance, integration, and security, enabling customers to reach new heights in processing performance and design versatility.

To drive excitement for the new processor among the press, AMD turned to Subvrsive to create an interactive VR experience. The vision was to show how the processor transforms computing in two of AMD’s key industries – manufacturing and aerospace. To meet this challenge, our team built a custom VR app designed for the Oculus Rift that uses both interactive VR and 360 Video to tell the story of the Ryzen Embedded V1000 in a profoundly compelling way.